About Me.
https://youtu.be/EIRZg3T7Yl4?si=9WIyDYYpHqJ0aPxV
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​​​​​​​​​​​​​​​I’m a digital strategist and media consultant specialising in helping businesses embed media at the core of their digital transformation.
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I believe media isn’t just a campaign layer. It’s the operational foundation of modern business transformation. When media, and the platforms that enable it, are integrated early, brands unlock faster, simpler, and more cost-effective ways to activate strategy, streamline infrastructure, and drive growth. Without it, businesses risk building disconnected systems, overcomplicating technology stacks, and missing critical points of activation.
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I want to help brands bridge the gap between media strategy and business transformation, guiding them through complex projects such as transitions to Customer Data Platforms (CDPs), and navigating the high-stakes world of website redevelopment, CRM integration, and omnichannel rollouts - ensuring that media is tightly woven into the architecture from day one.
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With a career spanning QSR, property development, higher education (Universities and TAFEs), travel, and government sectors (health, transport, education, premier and cabinet departments), I bring deep, hands-on experience across both public and private industries.
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I’ve led the planning and activation for major campaigns, including the 2018 Commonwealth Games Gold Coast and the G20 Summit, where I helped develop non-traditional media partnerships and high-impact activations that solved complex audience challenges.
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Beyond strategy and execution, I’m passionate about making the complex world of digital accessible. Whether collaborating with a legal team, a CFO, or a creative director, I translate digital media into something actionable and relevant for every stakeholder — empowering organisations to move forward confidently in an ever-changing landscape.
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Because when media leads, transformation happens faster, smarter, and with purpose.